Add Blogging As Part Of Your Search Engine Optimisation Strategy

If you found one strategy that will significantly increase your leads and provide a positive return for your efforts, and how to dramatically increase your overall website search engine marketing, would you implement it? I guess it goes without saying because you would.

Now if I said to you, that one strategy is blogging, is this strategy still of interest?

How blogging can help with your SEO

If you’re using digital marketing or SEO as a strategy to reach more of your prospects, you know that your website is crucial to the whole process. So how does blogging help your site perform the way it should do?

Thinking about how people search for products or services in the search engines, they may not be aware of your brand name. Therefore they typically type in your general service or product type, or they ask a question to solve a specific problem.

For your prospect to find you, your website needs to be at the top of the search engines. By regularly creating and publishing high-quality content in the form of blog posts about your products or services, and also answering questions that your prospect may be asking, then each blog post will start to rank higher in the search engines.

The higher your website ranks in the search engines, more people will find your website, your content will help them answer their questions, it will help you promote your products or services, and you will increase leads and enquiries, all down to blogging.

The more consistent you are blogging and publishing good quality content, the more authoritative your website becomes and the more page 1 rankings you get. You are further increasing your website visibility, answering more of your prospects questions and getting even more enquiries and leads, producing a continual snowball.  

Your Website Becomes More About Publishing Content And Less Like A Brochure Website

With an increased level of website visitors, being your prospects, you can start to focus on turning those visitors into even more leads and enquiries to help your business.

Blogging also helps to increase your audience insights, to understand what your visitors are looking for and what are their questions that need answering. The more traffic you have on individual blog posts that answer specific questions, highlights these questions are important.  

Using your website analytics, once you understand the type of content that your potential customers want to read then you can create more similar content, increasing your website rankings and visibility in search engines.  

To get started, think about your frequently asked questions, the questions that your prospects or your customers always ask you. Come up with a list of around 5, write down a good title and start to produce a detailed answer to those questions. The more detail you can provide the more value it will have to your prospect.  

Over time, as you become good at providing extremely detailed and value-driven blog posts, people will find your blog posts and want to share them with other people. You’ll then start to get backlinks from other websites across the Internet, back to your site. These backlinks are the main power of SEO and will further help your website increase position in the search engines.

Don’t delay, ensure that you have a blog section on your website and start creating high-quality content, providing your prospect with an enormous amount of value.  

Over time you will see your website’s traffic levels increase, along with leads and enquiries through your website.…

It’s All About Great Britain

Great Britain is an island, along with a few smaller islands, that is wedged between the English Channel and the North Sea, with the narrowest point of the island around 20 miles from Europe.

The British Isles forms part of Great Britain, which is approximately 6000 islands, with the likes of Anglesey and Skye, including Ireland.

Ferry was the most common and convenient form of transport to travel from Britain to Europe. However, now France is linked with Britain using the Eurotunnel that’s under the English Channel that you can use travel by train or by car.

Britain is made up of the southern regions that are mainly low-lying land, hills and agricultural land, while the northern regions of England, Scotland and Wales that are mostly covered with moorland and mountains.

A few interesting facts about Britain

Tea is still a common drink within Britain, with an average of 165 million cups of tea every day.

London is the capital city of Britain and is one of the biggest overpopulated and urban places in the world, with a whole range of different nations and cultures that make London an exciting and fascinating place. London holds more than 8 million citizens that communicate in an estimated 300 different languages.

The United Kingdom created the first postage stamp that featured Queen Victoria and was designed in May 1840.

Britain invented a whole load of different games, such as golf invented by Scotland and football invented by England. It is claimed that the game of golf was first invented in 1457 and was extremely popular in Scotland, causing James II to ban it because it interfered with army practice.

There are many mysterious monster and creature legends and myths in Britain, where people say they have seen these creatures in the past. There are also other stories such as throughout London, people have heard of women’s voices roaming in the London Bridge area.

Another story, in Scotland, with a monster called Loch Ness (Nessie) where people say they have seen the monster in Loch called Ness in Scotland where it lives.

Apparently, London holds the smallest statue of two mice squabbling for a piece of cheese. This is a tragic story where it depicts two builders fighting during the Monuments build, where they accused each other of eating a sandwich. Both builders, unfortunately, died in the fight and actually turned out that a mouse had eaten their sandwich.

There are many interesting facts about Britain as it steeped with so much history over so many years.

We’ll continue to add to these fantastic stories.…